LOCKEandCO

Growth Marketing

10 Sep 2023

The Future of Fintech Marketing: Trends to Watch

As a financial technology executive, you need to keep a close eye on emerging trends to stay ahead of the competition. Fintech marketing is evolving rapidly, and several trends are poised to disrupt how you reach and engage customers in the coming years. With evolving…

Jesse Locke

Growth Marketing

21 Aug 2023

Empowering Your Product Marketing: Essential Questions for Your Product Team

As a product marketer, it’s your job to fully understand the product inside and out so you can convey the key benefits and differentiators to your target customers. The best way to get all the details is to go straight to the source - your…

Jesse Locke

Growth Marketing

09 Jun 2023

Retention Revolution: The Secret Weapon in Growth Marketing You’re Probably Ignoring

You've spent months perfecting your customer acquisition strategy. You've optimized your funnels, crafted compelling ads, and built a social following. New customers are flooding in the door. Growth is on fire! But in the excitement of scaling new customer wins, are you forgetting about the…

Jesse Locke

Growth Marketing

21 Apr 2023

This Is Why Your Startup Needs a Blog. The Benefits of Blogging for Startups

We've all heard it a million times, content is King. But what does that even mean? What are the no BS benefits of blogging for Startups? Producing content is the cornerstone of digital marketing, and in this blog post, I will explain why I'm confident…

Jesse Locke

Growth Marketing

14 Apr 2023

Top Growth Hacking Strategies for Startups: Proven Tactics to Accelerate Growth

Are you looking to scale your startup to the next level? It’s a competitive world out there and you need to do something different, something that gives your startup an edge over the competition. Growth hacking is one such strategy that can give you that…

Jesse Locke

Growth Marketing

08 Apr 2023

The Power of Neuromarketing and The Buy Button in Your Brain

In today's highly competitive market, businesses are constantly searching for ways to influence consumer behavior. The book "Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain" by Patrick Renvoise and Christophe Morin unveils the secrets of tapping into the consumer's mind using neuroscience principles. I…

Jesse Locke

Growth Marketing

06 Apr 2023

Understanding Growth Marketing SEO (Search Engine Optimization)

You've heard the term "SEO" thrown around, but what exactly is it and why should you care? Search Engine Optimization (SEO) is the process of optimizing a website to be more visible on search engines and increase organic traffic. It's essential for any business looking…

Jesse Locke

Growth Marketing

31 Mar 2023

Creating an Optimal Newsletter Send Schedule

Newsletters are a great way to keep your customers informed/engaged and to keep your brand top-of-mind. But you might be wondering (like everyone else)—how often should you send out your newsletter? How do you determine the optimal newsletter send schedule? The reality is, there is…

Jesse Locke

LATAM

23 Feb 2023

Using WhatsApp Business in LATAM to Build Trust and Credibility

WhatsApp has become an increasingly popular messaging app, with over 2 billion active users worldwide.  In Latin America, WhatsApp is particularly popular, with over 76% of internet users in the region using the app daily.  This presents an opportunity for businesses in the region to…

Jesse Locke

Growth Marketing

13 Feb 2023

Growth Marketing – The Startup Marketer’s Playbook

Starting a business is no easy feat, but it’s just the beginning. Once you have a product or service in the market, it’s time to focus on growing your customer base and scaling your operations. That’s where growth marketing comes in. As a startup marketer,…

Jesse Locke